Press release: 19th August 2021
Norfolk/Suffolk border based The Cottage Gardener gets a Twitter Boost from Theo Paphitis
A Norfolk/Suffolk based firm has received a business boost from Retail Entrepreneur Theo Paphitis. On Sunday, Suzanne Baker, owner of The Cottage Gardener, tweeted Theo about her business during ‘Small Business Sunday’ and was one of six weekly winners to gain a retweet by Theo to his near half a million Twitter followers. The weekly initiative, set up by Theo in 2010, now has over 3,000 #SBS winners and supports small businesses in the UK.
Business and retail entrepreneur and self-confessed Shopkeeper, Theo re‐tweeted Suzanne’s message to his almost 500,000 followers and as a result, @Cottage_Living (thecottagegardener.co.uk) has hundreds more followers and extra orders for their gardening gifts & tools. They are also profiled on the #SBS website (www.theopaphitissbs.com) that is exclusive to all Small Business Sunday winners.
Suzanne said, “Although originally opened in 2011, we only re-opened our business late last year after a few years closed due to family commitments and ill-health. I still work out of my garden shed! It is great to have support from Theo because it’s been tough trying to raise our profile and Theo has recognised our hard work and helped spread the word about what we do to his following.”
Small business champion and Ryman Stationery, Robert Dyas and Boux Avenue Chairman, Theo Paphitis, said: “We are thrilled to welcome new #SBS members every week and highlight just how important it is to support our small businesses here in the UK. My vision is that everyone who has ever won an #SBS re-tweet from me becomes part of a friendly club; like-minded individuals who can share successes and learnings. The website will also give a valuable profile to the winners chosen and I wish The Cottage Gardener every success.”
Anyone looking for a re‐tweet from Theo should tweet him about their business on Sunday between 5 PM and 7.30 PM and include the hashtag #SBS. Six lucky businesses are re‐tweeted every Monday at 8 PM and then invited to enter their profile on the new website, attend the annual #SBS networking event and take advantage of the networking opportunities.
The Cottage Gardener is an online shop selling ‘country style’ gardening gifts, tools and seeds along with homewares. Suzanne’s attention to product selection, handling and packing has attracted 5* ratings from customers.